Press Releases

SEATTLE, August 1, 2011 — Alaska Airlines announced today that it will offer complimentary Gogo® Wi-Fiservice for passengers with Web-enabled smartphones or iPod Touches throughout the months of August and September 2011. The offer, compliments of the Alaska Airlines Visa Signature ® Card, is also available to customers who use a digEplayer, Alaska’s portable inflight entertainment system.

"Alaska Airlines’ Inflight Wi-Fi has been a hit with our customers and we’re excited to offer it free to those with smartphones throughout the next two months," said Joe Sprague, the airline's vice president of marketing. "Whether you’re a business traveler needing access to e-mail or just can’t wait to check your Facebook, free access to the Internet is a huge benefit."

Gogo is now available on nearly all aircraft in Alaska Airlines fleet operating within the Lower 48 United States and specific areas in Alaska. Using Gogo, Alaska Airlines passengers with Wi-Fi-enabled devices can browse the Web; access online music, games, podcasts and webcasts; send and receive e-mail; and connect to virtual private networks while flying. The easy-to-use service provides passengers with full Internet access on any Wi-Fi-equipped laptop or personal electronic device at speeds similar to wireless mobile broadband services on the ground.

“We are extremely excited for this sponsorship since it’s the first free mobile offering on Gogo,” said Ash ElDifrawi, Gogo’s chief marketing officer. “Many smartphone users simply aren’t aware that you can turn your cellular phone service off on a Gogo equipped plane, yet still access the Internet through a Wi-Fi enabled mobile device and surf the Web, send email and access most of the features on your mobile device.”

Prices for Gogo on other devices such as laptops, iPads, netbooks or tablets start at $4.95 and are based on length of flight and device used. Gogo also offers 24-hour inflight Wi-Fi passes and monthly subscriptions. Customers can visit www.alaskaair.com/wifi for more information about Alaska Airlines' inflight Wi-Fi.

Alaska Airlines’ digEplayers are available on flights longer than three hours. The price is $14 on flights longer than 4.5 hours and $8 on flights less than 4.5 hours and includes Gogo Wi-Fi access. Customers receive a $2 discount when they reserve a digEplayer in advance via the airline's alaskaair.com website.

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK), together serve more than 90 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked “Highest in Customer Satisfaction Among Traditional Network Carriers” in the J.D. Power and Associates 2008, 2009 and 2010 North America Airline Satisfaction StudiesSM. For reservations, visit alaskaair.com. For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at alaskaair.com/newsroom.

About Gogo

Gogo is fast becoming everyone’s favorite part of flying. By allowing travelers to get online, in air, Gogo keeps them connected to life. Using Gogo’s exclusive network and services, passengers with laptops and other Wi-Fi enabled devices can get online on all domestic AirTran Airways, Delta Air Lines, and Virgin America flights and on select Air Canada, Alaska Airlines, American Airlines, United Airlines, and US Airways flights.